Sunday, 24 April 2011
1) The brief is to create an image that feels futuristic, bold, fairly simple and slightly unnerving. The album looks into a future that is not entirely golden, rather sterile, impersonal and automated where humans are a little afraid of the machines that were built to serve them.
(artist not named on album)
2) This is a tribute album. It feeds on nostalgia and affection but must not be sentimental. The target audience are probably over 30 many 40-50+ they need something that is sophisticated but doesn't remind them that they are ageing themselves.
3) The target audience are late teenagers and their parents. The subject is important to them but not exciting. The illustration is to be used to lighten the subject matter, and to grab their attention when they are leafing through a lot of papers filled with information.
(original artist not named)