Card design for an event not currently covered by card manufacturers
Cover and message inside
To fit available envelopes which can be part of the design
Possible pop ups or other card formats
Ideas unexpected, obvious and fun
At least 3 finished cards
Can be unrelated or work as a series
What is already catered for?
I looked online to see what was listed
Who sends cards?
According to the Greetings Card Association http://www.greetingcardassociation.org.uk/info-resource/market-info/facts-and-figures 85% of cards are bought by women so I guess they're responsible for sending most of them even if someone else signs their name inside.
Interestingly one in six retailers stock cards. Predictably with the advent of electronic media cards sales have fallen slightly but 952million cards were sold in 2012 and the total market was worth a whopping £1.38bn
Who are my target audience?
Mintel the market research organisation says “This is a market driven by bonding, showing affection and expressing feelings towards others." in a report produced in May 2013 Coincidentally they also have a lovely animation on their website which explains what they do http://www.mintel.com/about-mintel
Why do people send cards?
http://greeting-card-software-review.toptenreviews.com/10-unique-reasons-to-send-a-greeting-card.html has an interesting list of reasons to send a card for less obvious occasions. There is something quite deeply ingrained into the British psyche (and maybe across the world - I don't have enough information to comment) that draws us to send a physical card if we want to show really care about someone. Maybe this will change in future generations. In my research I even found a website offering to send handwritten cards for you http://www.sendacard.co.uk/
I think, despite this, a card is seen to be personal, shows you care, and is likely to be seen very favourably by the recipient. It's celebration or consolation.
In this vein....
15 minutes of fame
Won the race/competition
So, some sketchbook ideas,
I had a lot of ideas for first car so did some preparatory drawings
and whilst Googling for cars came across the work of sculpture Lorenzo Quinn who did a hand pushing a full sized car which was displayed in London, I'm sorry I missed it. His website is worth a look
I can't find a reference but I'm sure I remember an advert that featured birds made from origami money. I thought of an origami money car
I think to work well this would need to be a complicated model.So I went back to the drawing
and an inside page;
Both have white backgrounds but the scans have come out differently.
It's rather traditional in design, I'm not sure it would excite it's recipients but I guess it will be sent by their Mothers and Aunties who may prefer a traditional design.
This is the first day of the rest of your life
This works for so many occasions good, and bad as a sort of encouragement. I was thinking of something involving a calendar, this is a piece of card folded and cut to look a bit like a ring bound calendar, maybe?
On my computer the background looks like smooth gradation but here and when I try to print it out the bands of colour show. It also looks a bit like something you would find on a church magazine.
I'm not quite sure that this fits in to the Greetings cards category but I am currently involved with a campaign to save our local ice rink. This lead me to think that there are other occasions when it might be beneficial to have a card that could be sent to potential supporters of all sorts of campaigns.
Some sketchbook ideas
My printer is ageing and doesn't manage very high quality these days so I haven't made actual cards. I looked online at sites like Moonpig and Funky Pigeon but they don't seem to print pictures on the inside pages which rules out getting the First Car card produced. I will continue to investigate other printers.
I always struggle with Assignments more than with Exercises. I think it's the underlying pressure to produce really "good" work that stifles my ideas. I found it difficult to get started with the Assignment because I either had not enough or too many directions to go in. I would have liked to spend more time exploring folded cards and pop ups but I wasn't going to meet my assignment deadline if I did and I think it's an area I could spend the whole of the module exploring. The cards don't display a consistent style but I want to open out the way I work and try new things so the fact that the First Car and First Garden are similar is a bit of a failure....