1) The brief is to create an image that feels futuristic, bold, fairly simple and slightly unnerving. The album looks into a future that is not entirely golden, rather sterile, impersonal and automated where humans are a little afraid of the machines that were built to serve them.
This is brilliant. He's a singer, he looks scared. The colours are simple, slightly brutal. The lines are reminiscent of those on the screen of an old computer, this is the future as imagined in the 1960's, Flash Gordon and Star Trek. It fits the album perfectly.
(artist not named on album)
2) This is a tribute album. It feeds on nostalgia and affection but must not be sentimental. The target audience are probably over 30 many 40-50+ they need something that is sophisticated but doesn't remind them that they are ageing themselves.
Sir Peter Blake is brilliant. This is a lovely, respectful portrait of a man who is older but doesn't feel it. It's attractive to it's target audience (so much that I bought the album, having never listened to John Peel, because I love the picture - and like a few if the songs)
3) The target audience are late teenagers and their parents. The subject is important to them but not exciting. The illustration is to be used to lighten the subject matter, and to grab their attention when they are leafing through a lot of papers filled with information.
Clear, simple bright and eyecatching. The message is finance and the illustration makes it clear. Not too many colours to keep it cheap, but the choice of colours doesn't look cheap. Doesn't take attention away from the text, you feel you need to read the message to understand what is important about it.
(original artist not named)
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