First thought is what do people like, can I reflect their favourites back to them in an encouraging way. http://www.top-ten-10.com/recreation/food_drink/uk_fruit.htm
There are some clever art ideas using fruit but not all of them are that successful. I like the more simple ideas where eyes are added to the fruit but utilise the existing features. Take a look at this http://top-interior-design.net/interior-fruit-and-vegetable-art-design/
Slight departure but this was an interesting project produced as a response to the closing of Les Halles market in Paris http://www.tate.org.uk/art/artworks/mason-the-departure-of-fruit-and-vegetables-from-the-heart-of-paris-28-february-1969-t11924
I like this so much that it's hard to try and come up with a new idea. It's from the Robinson Supermarket in the UAE http://www.robinsonsupermarket.com/vegetables_fruit.php
I was already a fan of Emma Dibben's work for Waitrose
but also found Kathy Wyatt in my research
I had a similar project for my Illustration Module and was quite pleased with the results
but it seems a bit of a cheat to re-use the ideas so I did some drawings in my sketchbook
I thought about apples on the tree
In real life the watercolour looked a bit wishy washy so I manipulated the colour once I'd scanned it.
When cropped they may have some potential
Maybe more striking against a coloured background?
It's hard to add lettering afterwards. I've made this mistake before - should have learnt by now.....
I think hand lettering would work better. I used tracing paper over a printout of the enlarged cropped image so that I felt more free to experiment.
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